How To Get Sent Pr Without Being A Youtuber

As a blogger over iv years I often receive the question from fellow bloggers or instagrammers how to go PR and the attention of brands. Information technology took me a long time to get a successful influencer. This is a sensitive field of study because no i wants to tell their secrets or contact person of a brand, unless you have a great human relationship with this person. Beside being a blogger I'm also the PR and Content Manager of diverse brands in the Netherlands like Olaplex, Tangle Teezer, Color Wow, invisibobble and Florence by Mills. So I know what brands are unremarkably looking for when you arroyo them. In this blogpost I volition share my secrets as a blogger and how to arroyo brands to build a great relationship with them. Please keep in heed that this is how I think yous should approach brands.

What is PR?

PR ways Public Relations and is ofttimes the department who works close with content creators, famous people and magazines to expose the brand on diverse platforms and different means. But a small part of the PR exist out of working with influencers: you want to discover the perfect influencers who fits well with the make.

When do I approach a make?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. First I wanted to create a solide platform with great content before someone takes a look at it. During that time I had over vii.000 Instagram followers and v.000 unique visitors each month on my web log. I thought that was a slap-up number to first mailing brands and agencies. Yous want to make a great outset impression, simply arroyo them when you lot think they can't say no to you. Information technology would be a pity and waste of time if you are not happy with your content but you expect the brand will see it differently.

DO: Create a platform that is unique, that makes you happy. Starting a web log or an Instagram account shouldn't be the reason to become complimentary stuff. No, you desire to do this considering it is your hobby or you have to much on your listen and want to find a way to limited this. Testify your niche, dazzler, fashion or food and make information technology your ain. If you retrieve you can't to meliorate than this, y'all are prepare to fix upwards some groovy emails to your favorite brands!

DON'T: Please don't arroyo a brand or bureau when yous just accept 500 followers or an Instagram account that looks like a personal account with your cats or friends while you are a 'beauty blogger'. Your account should show in a glimpse what your niche is and the amount of followers has to be in a higher place the 1.000 before I can fifty-fifty put yous on a PR listing for updates (not even talking nigh receiving PR). If you just started your business relationship a calendar month ago it is better to wait. I want to see that yous created a platform that shows what your passion is and that y'all have a decent amount of followers that also interacts with you.

How practice I reach a brand or PR agencies?

I often receive the question from people on Instagram: "Hey, I saw you received a PR package from that make, do you accept contacts for me?". First of all, I usually ignore these questions because they often come up from people who never similar or comment on my Instagram posts or they don't fifty-fifty follow me! When people ask y'all these questions, all they want is gratuitous stuff. No, not letting you become it. So hither is what you have to do.

DO: if you postal service regular, create unique content, tagging brands and using the right hashtags your favorite brands volition find yous! Nearly every brand or bureau has an Instagram and if they encounter your mail where you tagged them, they might will contact you for the astonishing content y'all created. Or interact on their Instagram, like their posts and ask genuine questions to them in the comments. They will notice you. If you can't wait you can approach them past mailing them. Most of the brands don't accept a directly PR postal service on their website, merely they always have an info or hello mail. You tin can use this electronic mail and inquire if they can redirect your to the right department within the company. That is how piece of cake it is!

DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the brand and PR manager so they tin runway it. Please don't arroyo the PR manager on their Instagram account! They unremarkably share their Instagram then they can stay in touch with their content creators and rails all the content that is posted. Back in the days I worked for make X and someone knew I was doing their Social Media. She approached me on my beauty account and asked how she could get on the PR list because her emails were ignored. I thought it was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge make) y'all are probably not good enough or match. Merely arroyo the brand in a proper way by emailing them or sending them a DM on Instagram but never bother the PR manager directly on their personal Instagram account. The only thing you could practise is follow their personal Instagram business relationship and hoping you will catch their attention!

How to make a bully kickoff impression

You emailed them through their info mail, ended up at the right PR person within the brand or received a direct mail accost from some other sweet blogger who was so kind to share it with you: what now? Keep in heed that this is similar an interview and yous want to prove why they have to put you on their PR list. Some brands actually track your electronic mail address, so if you received a decline for their PR and approach them 6 months afterwards they can encounter that they said no to yous. That's why it is very of import how to approach them and what to say in your email that convinces them to put you on their PR listing:

Exercise:

            Hello,  Thanks for your time! Let me introduce myself: my proper name is An and I'm a beauty blogger for over 4 years at present (tell why you started this platform and why beauty or fashion). I'thou mailing you because I believe I'm a great fit for the brand and I want to keep up to engagement with all the news and launches. (why are you approaching them? Do you already dearest their brand or do you see lots of positive reviews well-nigh them?)  Tell them what you can do for them in exchange for existence on their PR list! Maybe bear witness them your work yous made of their products. Brands love to hear that yous already tried their products and created content with it (testify your numbers or your unique piece of work)  It would be great if I can be put on your PR list considering as you can see I'm a huge fan of the brand.

DON'T:

"LET'S COLLAB!" I seriously received some emails and DM's from influencers who approached me like this. I tin can't even take you serious anymore. They never get a reply from me. In my previous office I said it was okay to approach a brand through the DM, but never start talking well-nigh PR or collaborations in the DM. Unremarkably the person backside the account doesn't do PR and they can direct y'all immediately to the right person. Only ask for information like: how practice I get in touch on with the PR managing director of your brand? What is the email address of the brand? Never transport a brand a direct DM on Instagram with: He, I honey your products! Want to collaborate? I notwithstanding think this is not the correct way to approach a brand because

I don't know who you are
you ask for a collab without telling me what y'all do

NEVER Inquire FOR Costless PRODUCTS. If yous are non on the PR list nonetheless and you approach a brand or agency with the question if you can get some products, you are doomed. You first accept to take all the steps above before you lot fifty-fifty cartel to get-go asking this question. Luckily I unremarkably receive this question from girls who just turned 15 and call up they are an influencer because they take 400 loftier school friends following her business relationship, I tin't blame her. These days anybody think they can become an influencer en receive free products.

How to receive PR

Okay, the fun function is starting now! When yous are on the PR list it means that with novelties yous will be the first one to receive a printing release about this new launch. That still doesn't mean that y'all will instantly receive products as soon equally you are on the list.

Receiving PR tin be done in many ways. Brands can approach you lot because they call up you fit with the specific launch or brand, you can apply yourself for influencer marketing platforms similar Octoly to receive products in commutation for content or you tin can ask the brand or agencies.

Do: When you inquire for samples or PR packages, e'er tell them what you tin practise in exchange for receiving the samples. Be clear and on how many and where yous will post the content for them and what kind of concept yous have to create it. When a new product launches or when you inquire for a sample, we want to hear from you how you volition highlight this product. Come up with a programme and never inquire for simple but receiving the product. The best timing to ask for samples is when a printing release has been sent to you: in the press release they always land if in that location are samples available for the press to test out. Reply on the mail and tell them what you tin can do for them!

DON'T: A lot of brands don't ever have samples considering the products are just too expensive to gift them to anybody or they simply send them to the magazines and celebs. Even when you are on the PR list doesn't mean you will always receive products . There are no unlimited amount of samples available and so usually brands only choice x amount of influencers. And when you see your friend receiving PR and you non, don't assail the PR manager. There is always a reason why y'all didn't get in on the list this fourth dimension considering you never post something nearly the brand or you don't fit with the product. And then stop request why you lot don't receive anything from them and start asking yourself what would exist the reason: are you not active anymore, practise you nevertheless post relatable content and are y'all a great representative for this brand?

Edifice a relationship with the brand

For brands it is always keen to see the reach we take on diverse platforms. Nosotros are 18-carat happy when we encounter you posting about our products. It is always a two way street when brands and influencers work together. But if you just started doing this you lot have to perform outstanding to be ever on the list.

Keep tagging the brands in your post. When you completed the "tin can I receive the product in commutation for x content?" we are always happy to run across that you lot keep showing the products on your feed. Information technology doesn't demand to be a dedicated post only only a glimpse is enough. That is how you build upward the goodwill.

When you are on the PR list and you receive a packet from them, it is always great to post something about the product you received. Some brands keep a list of the influencers they have send PR packages, and if you lot don't post anything of the product you might don't receive anything the next fourth dimension. They will probably give someone else the chance to endeavor something.

Be patience, build your platform and create content

They key is to keep creating content, stay active. If you haven't been active for a month the brand might volition might ignore you. When your account hasn't been active for a while, your Instagram and weblog will loose unique visitors. This has an impact on your reach. Try to post at least 2/3 times a week and on the days you don't post keep interacting with your followers.

Building your platform means creating unique content but also stay in touch with your follower and the people you follow. You tin just abound with the help of others. Back in the twenty-four hour period (3 years ago) I posted three pictures a day on my Instagram to keep my business relationship active and to build a community. If you lot exercise this, your business relationship will get noticed.

Condign a blogger or starting a beauty Instagram business relationship has to be something y'all are passionate nigh. Not because you want to receive complimentary products some day. Information technology is all about being function of a customs where you tin can share your thoughts and experience with each other and acquire from other. When your business relationship starts to grow and your followers corporeality stick with you, your account will become big. Stay truthful to yourself and create content that makes y'all happy.

I promise these tips helped you to approach brands and receive PR one twenty-four hours. Exist patience and you will become noticed by your favorite brand. It always helps to beginning buy their products and review them and then they meet you are familiar with their products. Like I said, it is all about goodwill! If you did something for them without fifty-fifty asking, they will always be pleased to see your beautiful content!

Why did you started blogging or create an Instagram business relationship?